https://www.christa-lee.com/about daily 0.75 2025-11-10 https://images.squarespace-cdn.com/content/v1/5f8d0c8d9dc6872504e7977d/1604279772170-42MDKGM8H8DRCMCTZFGR/christa-headshot.jpg About - Hey I’m Christa I went from artist to self-taught coder to email strategist. My email marketing strategy has a focus of the target audience, tailored messaging, and design. On my off time I enjoy comedy, travel, and being in a constant state of learning. https://images.squarespace-cdn.com/content/v1/5f8d0c8d9dc6872504e7977d/16d67d57-93df-4297-9b93-c25550aa27c6/squiggs.jpeg https://images.squarespace-cdn.com/content/v1/5f8d0c8d9dc6872504e7977d/1604280287570-Y421BII6VX6KGPKFY18C/What-inspires-me.png About - What Inspires Me Here’s a collection of brands, inspirational people, activities, and vibes that I’m passionate about. https://www.christa-lee.com/home daily 1.0 2025-06-13 https://images.squarespace-cdn.com/content/v1/5f8d0c8d9dc6872504e7977d/1604025009436-A3F0RGBHSHYBUVXXJYEW/bruno-nascimento-9XTyIiFceKM-unsplash.jpg Welcome https://www.christa-lee.com/resume daily 0.75 2026-02-25 https://www.christa-lee.com/portfolio daily 0.75 2025-09-29 https://www.christa-lee.com/portfolio/optpitch monthly 0.5 2020-11-11 https://images.squarespace-cdn.com/content/v1/5f8d0c8d9dc6872504e7977d/1603664943368-3RTRBFKYHYIH4HD60DS6/2019-revenue-trend Portfolio - Campaign Optimization Pitch - Data Analysis I started with our general email marketing data to identify trends. The idea was to look at general highs and lows of engagement metrics (opens, clicks, etc.), then look at each campaign, and examine factors that may have contributed to any trends. https://images.squarespace-cdn.com/content/v1/5f8d0c8d9dc6872504e7977d/1603665684065-XEKCJXQOOVFSAEARHFOJ/engagement.jpg Portfolio - Campaign Optimization Pitch Specific data points like a rise in engagement, a year-over-year comparison, or the “best” and “worst” performing emails were highlighted to show how the send schedule and creative elements contributed to the metrics. https://images.squarespace-cdn.com/content/v1/5f8d0c8d9dc6872504e7977d/1603667708645-UYWP80XK0HLWNHMG677E/Screen+Shot+2020-10-25+at+7.14.47+PM.png Portfolio - Campaign Optimization Pitch - Recommendation After drawing data-driven conclusions, I drafted an email cadence and segmentation plan to retain subscribers, increase engagement, and increase revenue in the long-term. https://www.christa-lee.com/portfolio/redesign-izo monthly 0.5 2020-11-11 https://images.squarespace-cdn.com/content/v1/5f8d0c8d9dc6872504e7977d/1603415227731-JO4YKUGX78JFTCGIPWJE/Christa+Lee+Portfolio+2020.png Portfolio - Redesign - That’s why iZotope’s newsletters needed an identity and redesign to help with recognition. This is the retired design. https://images.squarespace-cdn.com/content/v1/5f8d0c8d9dc6872504e7977d/1603416670298-QJDPUOA1Q5VF831ZNYI8/Screen+Shot+2020-10-22+at+9.30.35+PM.png Portfolio - Redesign This is the new design, launched by me and my team as of March 2020. https://images.squarespace-cdn.com/content/v1/5f8d0c8d9dc6872504e7977d/1603853335297-BSY50GPL61VNWGUAH1CB/iZotope-Learn Portfolio - Redesign https://images.squarespace-cdn.com/content/v1/5f8d0c8d9dc6872504e7977d/1603853389653-RV85QSQF1HBVSGHZUX80/Screen+Shot+2020-10-27+at+10.49.21+PM.png Portfolio - Redesign https://images.squarespace-cdn.com/content/v1/5f8d0c8d9dc6872504e7977d/1603852957871-OGNDP4FK9KUTZYATNYQU/Popular-Topics-Survey Portfolio - Redesign https://www.christa-lee.com/portfolio/customer-journey-izo monthly 0.5 2020-11-11 https://images.squarespace-cdn.com/content/v1/5f8d0c8d9dc6872504e7977d/1604119850802-AZL5TPSX98NYWKIV8S6J/lifecycle-email-design.png Portfolio - Customer Journey Email - This is when a welcome email series became a company priority. As a member of the Education team, I was involved throughout the creation and launch. https://images.squarespace-cdn.com/content/v1/5f8d0c8d9dc6872504e7977d/1604202899013-TWM7S6ME38ZQHP6AVQG0/welcome-header.png Portfolio - Customer Journey Email https://images.squarespace-cdn.com/content/v1/5f8d0c8d9dc6872504e7977d/1604202836585-5N6GL9R9VGAPLJSHFG4C/quick-tour.png Portfolio - Customer Journey Email https://images.squarespace-cdn.com/content/v1/5f8d0c8d9dc6872504e7977d/1604204441852-GXIS3S5C56K5NTPQHKWC/youtube-channel.png Portfolio - Customer Journey Email https://images.squarespace-cdn.com/content/v1/5f8d0c8d9dc6872504e7977d/1604195012379-OUT6GKQGMOTBLBWUTXZI/Pick-your-passion.png Portfolio - Customer Journey Email https://www.christa-lee.com/portfolio/copywriting monthly 0.5 2025-04-16 https://images.squarespace-cdn.com/content/v1/5f8d0c8d9dc6872504e7977d/1604285242445-B45UFRDAZCH5DQKTFC41/OMG.png Portfolio - Copy Writing - Yellowpages This was one excerpt of an editorial piece posted on the Yellowpages website. Click the image to see the entire collection. https://images.squarespace-cdn.com/content/v1/5f8d0c8d9dc6872504e7977d/1604285382035-3QZ6TTQZLBDX5KTZDKDN/uber.png Portfolio - Copy Writing - Yellowpages Click on the image to see the original post. https://images.squarespace-cdn.com/content/v1/5f8d0c8d9dc6872504e7977d/1604285542117-DEYH5DSA42N88B6WD06V/app.png Portfolio - Copy Writing - Yellowpages Click on the image to see the original post. https://www.christa-lee.com/portfolio/rebrand monthly 0.5 2025-04-16 https://images.squarespace-cdn.com/content/v1/5f8d0c8d9dc6872504e7977d/1603422197960-QXJBF2I1EG4UMDQC4ZAS/audience+copy.png Portfolio - Rebrand - Guitar Center - Target Audience: Women, Age 35-45 with children around 5 years old. Generation X and Y millennials are well-educated, musicians, feminists, travelers, self-carers, and working parents who are closer to their kids than previous generations. https://images.squarespace-cdn.com/content/v1/5f8d0c8d9dc6872504e7977d/1603424412421-LTOEAORIZHHEWW5MG2RV/GC-Lessons-old-email Portfolio - Rebrand - Guitar Center - This is what was being sent out. https://images.squarespace-cdn.com/content/v1/5f8d0c8d9dc6872504e7977d/1603424524361-8WJ3NIHICATSF1PVZDWD/GC-Lessons-pitch Portfolio - Rebrand - Guitar Center This is what I pitched. https://www.christa-lee.com/portfolio/hardware-launch-strategy monthly 0.5 2025-04-16 https://images.squarespace-cdn.com/content/v1/5f8d0c8d9dc6872504e7977d/dd14c84f-278f-404f-8311-aaf3731e5ff5/Hub+JOJI+Image.png https://images.squarespace-cdn.com/content/v1/5f8d0c8d9dc6872504e7977d/5dfad6d4-f2bf-443b-a93f-a0f474694a3e/Hub+audience+segment.jpg https://images.squarespace-cdn.com/content/v1/5f8d0c8d9dc6872504e7977d/f87a29aa-7c36-4cbb-82dd-9f72d1feb9dc/Hub+send+strategy.jpg https://images.squarespace-cdn.com/content/v1/5f8d0c8d9dc6872504e7977d/05d39768-65bc-462a-8bd2-d32ad61c717f/PostPurchase-HowTo.png https://images.squarespace-cdn.com/content/v1/5f8d0c8d9dc6872504e7977d/8cc9ca31-9812-44f2-8716-634a44800904/LaunchSeries-BestFeaturesPart1.png https://images.squarespace-cdn.com/content/v1/5f8d0c8d9dc6872504e7977d/ffba64bd-4b40-4f03-879b-f2a05f6b1c8a/PreReg-BestFeaturesPart2.png https://images.squarespace-cdn.com/content/v1/5f8d0c8d9dc6872504e7977d/94577513-8937-40c0-ad96-f9f7c89a01b5/LaunchSeries-Community.png https://www.christa-lee.com/portfolio/mrkting-partnership-comms-strategy-section-in-progress monthly 0.5 2025-04-16 https://images.squarespace-cdn.com/content/v1/5f8d0c8d9dc6872504e7977d/fbcc0deb-e3e0-4010-a65c-e013ccabe0b2/Hub-threequarter-overview.jpg https://images.squarespace-cdn.com/content/v1/5f8d0c8d9dc6872504e7977d/4eb7d478-c4d1-430c-8f44-3b522d4eb553/Screen+Shot+2023-01-28+at+11.38.37+PM.png https://images.squarespace-cdn.com/content/v1/5f8d0c8d9dc6872504e7977d/eda5d221-8b25-45a6-ad93-50cc0686069d/Screen+Shot+2023-01-28+at+11.38.59+PM.png https://images.squarespace-cdn.com/content/v1/5f8d0c8d9dc6872504e7977d/5002e88e-eaf9-4e22-95c4-b7d57e7132ea/Screen+Shot+2023-01-29+at+12.05.27+AM.png https://www.christa-lee.com/portfolio/onboarding-flow-account-creation-to-subscription-9ange monthly 0.5 2025-04-16 https://images.squarespace-cdn.com/content/v1/5f8d0c8d9dc6872504e7977d/3028dca9-b768-4b2e-9d1d-aa2a795d29b2/onboarding+screenshot-1.png https://images.squarespace-cdn.com/content/v1/5f8d0c8d9dc6872504e7977d/4e8db720-72d2-4cb8-8385-e9f391c18d38/onboarding+screenshot-2.png https://images.squarespace-cdn.com/content/v1/5f8d0c8d9dc6872504e7977d/60506569-db0e-456d-81aa-16172f367277/onboarding+screenshot-3.png https://images.squarespace-cdn.com/content/v1/5f8d0c8d9dc6872504e7977d/d18917e4-b3dc-4621-91c9-a70227f243b8/Screen+Shot+2023-01-23+at+12.54.11+AM.png https://images.squarespace-cdn.com/content/v1/5f8d0c8d9dc6872504e7977d/03fb82d8-44be-41e8-9dce-68126ec84cdd/Screen+Shot+2023-01-23+at+9.24.07+PM.png https://images.squarespace-cdn.com/content/v1/5f8d0c8d9dc6872504e7977d/1257eb78-5a64-4b34-ae01-526a6452d613/Screen+Shot+2023-01-23+at+11.11.05+PM.png https://www.christa-lee.com/portfolio/graphic-design monthly 0.5 2024-01-27