Resumé

EXPERIENCE

CRM Strategy and Marketing Consultant – The Nova Comedy Collective (June 2024 – present)

  • Spearhead CRM strategies and build the foundations to a strong program to elevate brand presence, drive sales, and bring traffic to the website.

  • Deploy newsletter campaigns and create email templates that encourage user engagement.

  • Create copy guidelines to effectively communicate and connect with the target audience.

  • Maintain list hygiene to ensure the unengaged and bounced do not negatively impact deliverability, performance, and customer experience.

  • Educate the wider marketing team on best practices and compliances.

Associate Director, Connections Strategy – Digitas (Publicis) (June 2024 – Nov 2024)

  • Built strategic CRM recommendations for clients, like CVS Health and WKKC (previously Kellogg’s), that addresses their programs and business goals.

  • Led the development of consumer experience journeys, identifying key moments for brand engagement and advising clients on global email marketing strategies that connect with consumers at pivotal touchpoints.

  • Cultivated strong client relationships, delivering actionable insights on consumer trends and competitive activity to fuel ongoing growth.

  • Collaborated with the creative team, data analytics team, and others to integrate email marketing with broader media architectures, ensuring cohesive and effective cross-channel strategies.

  • Utilized consumer insights and data analysis to refine customer segmentation strategies and optimize engagement across multiple channels.

CRM Marketing Manager – KAL Design (Nov 2023 – June 2024)

  • Developed and executed B2B cold email outreach strategies, enhancing lead generation.

  • Led segmentation strategies to target high-value prospects and managed list growth on a daily basis.

  • Analyzed data and lead collection to optimize the user journey and increase conversions.

  • Reported on engagement and lead conversion on a bi-weekly basis to clients.

Senior CRM / Lifecycle Marketing Manager – Zwift, Inc. (Oct 2021 – Nov 2023)

  • Led the development of global CRM and communication strategies (B2C, SaaS, and e-commerce) to drive engagement with 2M+ subscribers, actively optimizing all parts of the user lifecycle.

  • Devised go-to-market campaigns, tailored messaging for specific customer segments, and increased user retention and conversion from seasonal to year-round.

  • Leveraged brand storytelling and effectively communicated value propositions to create compelling content, incorporating data-based strategies.

  • Collaborated with internal stakeholders and channel leads to ensure campaigns were aligned with broader brand strategies, delivering consistent messaging across channels.

  • Led a winback campaign leading to ~20,000 resubscriptions within 3 months.

  • Utilized data-driven insights and A/B testing to refine strategies, consistently delivering strong engagement and increasing subscriber loyalty.

  • Collaborated across the company with up to 12 teams at any given time, delivering on campaigns with international visibility.

  • Delivered ~800 product sales and subscribers, an accomplishment for a project facing severe chain supply issues.

  • Reported weekly on engagement and project development to senior and executive levels.

Email Marketing Specialist – WHOOP, Inc. (Jan 2021 – Oct 2021)

  • Crafted lead nurture journey strategy to convert potential subscribers using branding, narrative, target audience information, and design.

  • Designed and built A/B tested communications for product launch and managed multiple ESPs (CRM systems).

  • Oversaw production and brand standards for 2 ESPs (CRM systems).

  • Worked with data analytics, performance tracking, marketing automation, and cross-selling.

Email Marketing Strategist – iZotope, Inc. (June 2019 – June 2020)

  • Managed large-scale email campaigns reaching 1M+ subscribers, generating $4M+ in sales.

  • Delivered CRM strategy recommendations to senior leadership.

  • Developed, built, tested, and deployed HTML email templates to a variety of audience segmentations. 

  • Worked cross-functionally with product marketing, copy, and design teams to create engaging email content.

  • Presented engagement and A/B testing data reports on a weekly basis.

Email Marketing Producer – Guitar Center Corporate Offices (June 2017 – June 2019)

  • Collaborated with stakeholders across the marketing and creative departments to build, coordinate, and deliver Guitar Center (8M+ subscribers) and Musician’s Friend (2.6M+ subscribers) emails and marketing communications.

  • Developed the brand, messaging, and email communication strategy for Guitar Center’s largest growing business with 5.8M+ subscribers. Conducted research on industry standards and examined our key audience and their behaviors (included in portfolio).

  • Led a brand refresh of Musician’s Friend email design creating a 9% increase in net sales. Examined industry trends and consumer research to inform the new design.

Marketing Copywriter – Yellowpages Corporate Offices (Sept 2015 – Nov 2016)

  • Wrote and edited national consumer-facing content, telling the stories of small businesses across the United States, and distributed to an audience of over 500,000.

  • Crafted over 100 social media posts, 5 national editorial pieces, and interview materials for cross promotional campaigns.

SKILLS

Marketing Strategy: Audience Segmentation, Target Audience Analysis, Consumer Insights, Campaign Development, Content Writing, Messaging Strategy, Brand Strategy, Brand Guidelines, Demand Generation, Demand Capture, Inbound Marketing, Lead Generation, Journey Mapping

Lifecycle Marketing: Lead Generation, Acquisition, Lead Nurturing, Onboarding, Retention, Reactivation, Win-back, Post-Purchase, and List Hygiene

CRM Systems (ESPs): Iterable, Klaviyo, Salesforce, Adobe Campaign, HubSpot, Customer.io, Apollo

Technical Skills: HTML, CSS, SQL, A/B testing, Marketing Automation

Analytics and Reporting: Periscope, Amplitude, Tableau, Google Analytics, Data Studio

Project Management: Jira, Basecamp, Smartsheets, Wrike, Monday.com, Trello, Quickbase, Agile, Asana

Industries: SaaS, e-commerce, retail, tech, music, entertainment, art, education

Regulatory Compliance: GDPR, CAN-SPAM, Data Privacy Standards

CERTIFICATIONS

  • Mark Pollard’s Sweathead Strategy Accelerator

EDUCATION

University of California at San Diego, B.A.

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